Kernow MRC Advert Poll
Posted
#20865
(In Topic #1607)
Legacy Member
Posted
Legacy Member
I can also click on 'View Results' and see that so far votes haven't been cast so everything is as it should be. Let's hope it is for everyone else too.
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Guest user
This is only really a bit of a finger in the air test to see what the membership think, and I will try and scan the ads over the weekend. Thanks for all your help in advance folks!
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Legacy Member
Posted
Guest user
I voted yes as it is an improvement the yellow background does tend to make it easier to read and the free postage over a £100 splat banner is very clear and does not interfere with the main text.
The highlighted limited edition sections also draw your eye which will make people look at them where in the old advert although seperate they did tend to blend in with the rest of the advert.
cheers Brian
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Full Member
Sp all in all very good now, keep it please, may be ordering very soon as well.
Phill
Posted
Guest user
As it stands, HM is now the only mag I get so it will be that & any Internet/e-mail advice that will let me know what is coming.
Phill, I find Kernow's website good & so far I have nothing but kind words about the service I have had ( last order cost 48 GBP to post to Aust).
So I voted YES.
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Guest user
I have scanned the two, only the full page part, for those who do not get one or either of the magazines.
New layout in Hornby magazine: -
Original layout in Railway Modeller: -
Thanks for all your help folks!
Posted
Legacy Member
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Guest user
I think Hornby mag have done a good job and it probably needed a fresh look.
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Legacy Member
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Guest user
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Guest user
Matt
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Guest user
Having said that, the unanimous yes opinion confirms my original feelings.
There are a few technical reasons why the new advert is a better marketing tool, but it's not necessary to elaborate, just to agree with the other opinions and add my yes vote.
Posted
Inactive Member
My copy of HM has arrived now and I have had chance to compare the two "in the flesh" as it were.
As I may have mentioned on a previous occasion I spent all of my working life in Marketing and like Jeff could probably wax lyrical but I wont. Suffice it to say that in general terms I find your advertisement more attractive than it was previously and lets face it, its first role is to attract. I also believe you are right to emphasise one of your usp's, i.e. that of the exclusive editions. They are now much better presented and this helps make your advertisement more interesting. This is particularly important when you're sharing a magazine where others have very similar lists and prices. I don't think the eye is caught by the watermark and its removal for a bolder statement in another part of the ad could make it even easier to read. In fact you already say this on the right.
These are just initial gut re-actions and only my opinion but to me you have made a significant improvement. (I wish I had Jeffs thumbs up emoticon).
Les
Devon Junction
Kernow Junction
Kernow Junction
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Legacy Member
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Full Member
Phill
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Inactive Member
Thanks Bob I'd forgotton those tucked away little blighters.
Les
Devon Junction
Kernow Junction
Kernow Junction
Posted
Legacy Member
Posted
Full Member
Hope it works
I think it do acording to the preview, so heres thumbs up to Chris oh and Les for getting his right as well.
Phill
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